Sometimes funny, sometimes fictional, sometimes serious...always writing.
Wednesday, January 21, 2009
Free Lollies... well a singular lolly
This "free lolly" sign has appeared outside a shop in my area. It amuses me greatly. Only four words but the last two ruin all hope the first two have, of creating any excitement. This sign also raises a lot of questions for me. Who was this business targeting with this marketing campaign? If it was those that tend to be drawn to lollies - usually who have a one digit age - will they understand the concept of "conditions apply"? If it is the parents of this possible target market - they all too well will understand the last two words. If it is not these people - would you stop for a free lolly? Especially when the conditions that apply are unclear. Do you need to sing a song? Do you need to purchase more than one lolly (other than the free one)? So far it hasn't made me stop, though I am kind of tempted just to find out the "conditions". Of course I wouldn't buy anything I would just go and ask for the conditions of getting a free lolly and then decide if it was really worth it. But there is a cafe not so far away that I can get free jet plane lolly on the condition I give them 10c - those aren't bad conditions.